From a low-key behind-the-scenes Accessories Designer that leap into the Gucci Chief helmsman dominate power in women's clothing men's clothing accessories, Frida Giannini is determined to rewrite the sexy, domineering shadow left by the former, for Gucci to create a new image of the sensual and elegant, not only captured the heart of fashion fans, uniform fashion critics were critical eye, more fashion as their own authority.\r Rome, the 36-year old woman sat in front of me, and we know from the beginning.
Gold bags behind the helmsman timesFrida Giannini was born in 1972 in Rome, father was an architect and his mother was a Professor of art history, parents hope she entered the building, but she chose into the Rome's Fashion Academy (Roman College of fashion) studied fashion design, followed by working in a small fashion company. "They were worried for I choose fashion, but I got the scores, quickly supported my ambitions. "Now, her parents sat on the Gucci runway front row seats to watch their only child's masterpiece, often to tears with excitement.In 2002, Frida joined Gucci, handbag Design Director. After the resignation of Tom Ford, Gucci uses 3 unknown original design team members are responsible for the brand's design: Alessandra Facchinetti is responsible for women's clothing, John Ray is responsible for men's wear, Frida Giannini is responsible for accessories. Industry of the "Trio" fairly negative combinations, or even that "splitting brand spirit" at risk.In fact, three jobs, lifeblood of Frida actually in control of Gucci's growth, as accessories in the total sales of Gucci, 80% of the absolute amount. In Tom Ford left of second years (2005), Frida from Gucci archives in the found a paragraph 1966 for Grace Kelly design of printing pattern, "I joint thought mother and grandmother in 70 generation of those flower fabric, germination has let they light of idea," then launched has Flora handbags and shoes paragraph series, in market Shang victory, for the himself enhanced has confidence, also for the Gucci hit the years profit growth 13.6%, revenue soared 29% The surprising success, go to "after the Ford era" of prosperity.Frida admits, "fashion creative to create business value. Otherwise, even the most perfect work would become meaningless. ”All this success, can't shake women's show exhibit for branding and fashion fame plays a decisive role, regardless of the glory and Frida quarterly stage curtain calls until 2005, PPR appointed Director Frida Giannini took over Couture level, and the following year took charge of Gucci menswear, she will dominate Gucci Creative Director power.Face trim elegant, hair smooth supple bending down over her shoulders, and Frida looks gentle and quiet, huge potential there is imperceptible. "When I was a kid love to stay in his father's Studio, painting clothes and shoes, I accompanied my mother, she is a fashion lover, and elegant woman. Grandmother in Rome, there was a large fashion houses. When I was a kid in there for hours, looking at the Roman ladies, try to wear beautiful clothes. "Frida believes that their tenacity and optimistic qualities from childhood memories of family life. She likes to look at those old family photos, including a photo of her grandmother and sisters in Rome after the war to take snapshots. "Then they really poor, often starve because there is no food. But they are very passionate about life, even the poor will managed to get a beautiful dress and a pair of high heels. In tough times, they had nothing, but can never despair. ”Frida is the courage to accept the challenge of optimism through the Gucci of the troubles, more out of once considered Gucci forever not forgotten and not go beyond the sign of a domineering girl, for Gucci to create a new image of rock and Charlie's Angels. Not just with 10 weeks to design and manufacture complete's debut attracted the media and retailers of applause, also succeeded in creating a rapid new sexy Gucci Empire era.Under orders, conversation stormIn 2004, the "Prince of fashion" Tom Ford high profile resignation of Gucci, the whole industry at one point about his obsession with nostalgia and sadness sentiment and dissatisfaction with the parent company PPR Group, brought out on brand succeeded only body, both inside and outside Gucci fashion house has experienced extreme fluctuations, accessories Director Frida Giannini stepped in, taking over as Creative Director in 2005, in charge of the brand women's clothing and accessories. May be deliberately disdained, but also some unintentional disregard, fashion and many people's reaction was: "who are the Giannini? ”However, when Frida Giannini finished spring/summer 2006 debut faces smiling at the bow, we realized, that originally belonged to the nameless woman behind the scenes, bold outlaw made over the past decade gold lacquer brand of sexy aggressive image of the brand, light transforms into a sensual new face of Charlie's Angels. At first, the industry has some "wait" suspicion, followed by her autumn/winter 06 rock and roll woman remodeling 80 modern style, throwing a beautiful soaring sales curve, and finally proved to the world, the wonderful atmosphere of the classic pleasure, together with some rock temperament, completed the comprehensive transformation of Gucci style, opened a new chapter for the brand.Frida accessories design was super, but no women's experience of Frida, be able to continue to serve as one of the top ten most extreme brand of Gucci creative director responsibilities? Character popularity, complete strangers to her, topics and how to attract the industry people, leading the way?
His Gucci new Style Builder, Frida under enormous pressure, but she still spent quietly before the spring/summer 06 debut that night. "I also hesitate, all the responsibility and pressure to do so I was very nervous, I'm afraid to disappoint people around, I wouldn't dream of ever going for the post, but how could I resist this great opportunity? These challenges, will not make me stuck, I try not to let myself think about those silly questions like ' what about me ', ' I can do it if ',' will let me Pack ' … … Because I know the fashion world's rules of the game, in any case, these are bound to face. ” FENDI s story"I constantly remind myself that although this is a completely different career experience, but please do not forget, began by Gucci is depending on accessories, Accessories Designer, I know their role on the ship. ”Frida's declaration was to get rid of their predecessors, gonna take the road I'm gonna take. She is a woman's personal preferences, pressing against unrealistic sauce meat sexy, coquettish, arguing that career as a subtle, beautiful, colorful sensibility. Design, dilute the clear theme changes on a quarterly, deepen brand temperament in a gradual manner so there is more continuity between season, rather than jumping to extend life and freshness of fashion. In her own "curiosity" as a source, from the collection at Gucci Milan Studio archives for inspiration, respected Gucci still in use the Tuscan ancient fine sewing, creating a relaxing luxury tastes."In the face of this crisis, it is to me, Gucci is always optimistic and confident. Currently, the fashion quality, handmade, worn by real value, more important than ever. This is a unique brand of Gucci. ”Spring/Summer 2009 rock vacation State of mind, filled with Bohemian and unfettered aesthetic dress styles, fun color slightly neutral female version of Playboy set, all simple and easy to wear. Fall/winter 2009 80 model Tina Chow, the collective memories of Jerry Hall the soul project, more gorgeous drag ever not doing celebrity red-carpet gown, Madden Clubbing night women and to shine as the spindle, captured the national closet.Frida "sensibility" new girlFrida admits her relationship with Tom Ford, the most difficult to avoid would be most difficult to say. In 2007, she had been to the United States women's WWD times admits, "my English is not so good, inner thoughts cannot be expressed exactly, but in the final analysis I am not so famous. "But she was still strong enough to describe how: he has become the history of Gucci, but I am now Gucci now and in the future.Although Frida's first novel caused a sensation and not after the Gucci show in 1995 compared with stifling waves of praise. However, the global fashion media authority is also seen to transform Gucci girl was born, regaining the history of Gucci dust, and into the new age woman really wear touch. "Sexy" (Sexy) link, but is simply pure nature "sensibility" (Sensual) route, a bit less previous Ming DAO spear, intrusive, a little bit rock temperament of the velvet glove."There is a big difference between us, he was the United States Texas man, and I'm Italy Rome woman. "The biggest difference between the two, is the" sexy "interpretation. "In the Gucci brand DNA, always flowing with an indispensable sexy affair. However, 90 Sexy, be Sexy Bombshell (sexy suicide bombers), such ecstasy, Ming DAO spear. I want to keep the sexy, but refused to exaggerate the radical. Now Gucci, sexy part, relative convergence than ever before, become more feminine, more refined. I want to do, is to make the Gucci closer to the spirit of the core itself. ”After several years of media experience, today's Frida in "sexy" on the description of the term, than when they took Gucci women's more sophisticated sleek. She said the draft of the Declaration: "as the Gucci woman, although remain brave and strong, but not aggressive is good quality, women do not always take too strong a person. ”Now she knows how to make use of more melodious tone replied, "I prefer Sensual (sensibility) more Sexy (sexy). Sensual is more positive, established on the basis of intellectual confidence. Gucci women always release the Allure (temptation) and Attraction (attractions), but I prefer in a flexible, less radical way. ”
Pop diva Madonna, pop rap singer Rihanna join Frida the Unicef charity eventIn history and create the futureFrida today is no longer a "Trio" composite era unknown girls, the young creative director fashion dreams starting from innovation, and it is this series of soundless changes opened up during the depression, on the Gucci fashion house to be in the new era.Innovations started with creative team, since the appointment of the new Director, beginning of the end of Gucci team several of the world's situation, cause distant distance and alienation, swept away at her insistence. Designers and artisans from around the world, each a colleague returned from New York, London, Italy, gathered in the Gucci-the birthplace of Florence."77 years ago, Guccio Gucci founded Gucci headquarters in Florence, Florence is Gucci's historical roots. To return to the birthplace of Gucci, is because in the context of the economic crisis, Gucci will, as always, actively create the future, looking ahead at the same time, also to look back. A better tomorrow starting from zero at any time, successful brand DNA began the retrial. ”In fact, this change in the relationship between Gucci, belongs to the new attempt. The past, Gucci's design staff scattered, always seemed to get along in a group wary of alienation and strangeness. Now, the team's collective back to the nest for the Gucci group has established close communication and goodwill with the human environment, and this seemingly insignificant changes, they meet again at the same time promoting the Gucci brand quite unruly, I felt fresh and emotional changes. However, in March next year, Frida will lead the design team moved to Rome and return to Italy trip back and running, and will continue to adapt to the new era, a new Gucci girl brought fresh new meteorological weather.Dreams of Frida Gucci's futureHas received industry recognition and confidence in sales, Frida innovations not only change the way the team communication management to start, the new Director of design Horn begins to move beyond the basis of clothing design, creation and more broad. As an architect's daughter, Frida was father's family, the silhouette of the building, the Interior of the line has good aesthetics. Also because Gucci is not the hegemony of sexy girl, in addition to the clothing styles, from store design, deliberately set out to create shopping experiences, we also see Frida for Gucci's future spread of fresh and sensual way. "When everyone in the discussion of the economic crisis, this is fashion extraordinary moments in history. Looking back at history, Gucci is standing down, I think, largely due to the confidence and optimism in her blood. Now brands itself superb craft, even more important than these precious values. So, in a crisis, I want people to be in a warmer rather proud enjoy Gucci all the good qualities of the environment. When designing the concept store, I bring in more natural light, bronze and marble by design display unusual form, thus reducing the feeling of cold and lifeless. In a warm House of Gucci, it is comfortable to linger, tours, shows, chat, try. All this is precisely in line with Gucci's future and the future of the times. ”
Rihanna is the Gucci 2009 "TattooHeart Collection" series bags endorserThe Mission of charity is the brand moreIn addition to shopping at Gucci design, experience and environment to create more warm in changing times, Frida was hands-on involved in the charitable warmth of the undertaking. Contribution to the charity has always been adhered to the social value of the brand to Gucci and Frida's road to innovation, take up more social responsibility is Gucci's top priority. She is committed to the development of Gucci and the United Nations Children's Fund (Unicef) continued partnership, effort to create unique Gucci for Unicef Collection, continued to assist the Sub-Saharan Africa AIDS-affected orphans, children living in poverty in places like Malawi and Mozambique. Meanwhile, Gucci will extend charity to China to help visually impaired children in poor areas in China for treatment as soon as possible to see the light. In June this year, China first line of Frida, visited Beijing children eye hospital, visiting children with amblyopia. Meanwhile, Frida I sparkling talent and independent image of the modern woman, she was appointed as the PPR Foundation for women's dignity and power (Women's Dignity and Rights) Director of personal involvement to resist violence against Women Act and fight for the cause of women's rights promotion. Like every great artist's lifelong commitment to spread and develop the spirit of its own, every successful luxury brand will have a lifetime commitment to the social values and industry value. And as the brand Creative Director Frida do every step right now is under accumulation for Gucci's future belongs to the special contribution of brand value.My trip to China"The crisis, everyone took the Chinese market for luxury consumption market Savior. And I have to admit that the Chinese consumer is more young and more interested in fashion, they have more choices, they are more eager to take on new ideas, and such a vibrant market, it's hard not to love. "2009 Gucci China love new beginnings. In June 2009, Frida come China, at Shanghai Golden Eagle international Shopping Plaza, the first mainland Chinese to her new construction and Interior concepts as the leading boutique opening ceremony. "I very much want to see China's face, the culture of Beijing and Shanghai's modern business. Want to see this country full of hope, how incredible and unique charm of its own influence on world fashion, as the Chinese model Liu Wen in the autumn/winter 2009 as was done on the Gucci show in Milan. "In the eyes of Frida, I saw a fashion force in China really started to affect the world, as China fashion media are starting to make their voice on the world stage. On June 3, Frida was invited to Beijing close cooperation with our team, shoot for BAZAAR China fashion blockbusters, in-depth interview. Frida sincere recognition and positive cooperation, we see a wider breadth of Gucci market territory.You with big dreams to give you the big stage in the Gucci Empire, Frida dream much, Gucci on how far in the future. Frida could under the worst financial turmoil, contrarian promotion again the history of Gucci rush? Gucci fashion house can in Frida's hand, changed the bag sales support group-wide financial lifeline of tradition? Gucci can China love in the nurturing of Frida, reproduce the year Burberry to Japan swept the event in the market? About Gucci's future, all unknown quietly showed optimistic weather. And in the fashion industry as a whole, Frida's extraordinary insight and perseverance and has been given a 21st century new Gucci, a prosperous future.
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